Powering Your Hustle With Technology

If we’ve learnt anything from 2020, it’s that the business environment can change rapidly. This is not news to the savviest creators, entrepreneurs and professionals that make up today’s workforce.

They know that agility is essential for staying one step ahead of the curve. Skillsets need to change rapidly to meet opportunities, and the ability to deal with dynamic new information is highly sought after.

This is what some have called “hustle”. Once a term for nefarious activities, it has been repurposed for the modern business world. Hustle now means thinking outside the box of traditional careers, businesses and ideas – and staying agile to act quickly on opportunities when they appear.

The tech challenges of hustle

The biggest driver of career and entrepreneurial success is now the ability to learn new information and act with rapid speed. However, if our technology can’t enable this agility, we are hamstrung before we’ve even begun.

We need devices that allow us to create and manage our businesses, as well as our own personal brand. This could include the ability to stream live video, design our own website, run our own digital marketing campaigns, and manage a growing audience of prospects and customers.

This requires bandwidth, power, and analytics. You need to stay connected and creative simultaneously, while having the insights to spot potential roadblocks. It also requires technology that can quickly troubleshoot disruptions and downtime.

Few disruptions are as catastrophic as cybersecurity breaches, and cyber attackers will target individuals just as easily as they target organisations. Wherever you are in the world, and whatever your hustle involves, you simply cannot afford the downtime associated with ransomware, phishing attacks and malware.

Your device is the driver of your success

​To be successful as a creative professional or entrepreneur in any field, you only go as far as your tools allow you too. Few business investments will be as consequential as the technology and tools that enable you to find new customers and bring your ideas to life.

For anyone who is hustling, HP’s Elite Dragonfly laptop powered by Intel® Core™ i7 vPro® processor features an x360 degree hinge to flip from laptop to tablet.  It’s tiny, incredibly light, flexible enough for any kind of hustle and powerful enough to run your business.

With extended battery life, you can stay connected with optional gigabit-class 4G LTE and gigabit-speed Wi-Fi 6 – meaning you’ll never miss a single opportunity. Best of all, these devices include next-gen security for protecting firmware that antivirus solutions can’t with HP Sure Start Gen 4. By automatically self-healing the BIOS from malware, rootkits, or corruption, you can minimise downtime, and prevent costly security breaches.

The Laptop Company can help you hustle with devices that deliver power, performance and security – both for you and your employees. As an HP Gold Partner and supplier of computers to corporate, education and small business users throughout NZ, we can help you choose the ideal device for driving business success.

Find out more by visiting www.laptop.co.nz/hp

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